Ecommerce blog
AI Traffic Is Small. Shopify's Q1 2026 Data Shows Why It Still Matters
AI referrals are still small next to organic search. Shopify's Q1 2026 numbers show why the orders they bring are worth more per visit, and what decides whether you get them.
One Product Feed Now Runs Both ChatGPT Recommendations and ChatGPT Ads
Your ChatGPT product feed does two jobs: organic recommendations and auto-generated ads. The same missing attributes cost you on both. What to fix before you connect a feed to ChatGPT Ads.
Why ChatGPT Recommends You on One Question and Skips You on the Next
AI search grades your product data twice before it answers. That is why you appear for one shopper question and vanish on the next. How the retrieve, grade and re-retrieve loop works, and what a lean ecommerce team can check.
Alipay's ACTP Protocol, Explained for US Ecommerce Teams
Ant Group's ACTP is a payment and trust protocol for Alipay, launched in May 2026. Here is what it is, who it affects, and why a US brand's attention belongs on being recommended to shoppers rather than on protocol checklists.
An AI Assistant on Your Site and Being Recommended in ChatGPT Are Two Jobs
AWS's Agentic Shopping Assistant improves what happens after a shopper lands on your site. Being recommended by ChatGPT or Google AI Mode is a separate job with a separate budget. Here is how to split the two and what both of them read.
Google AI Performance Insights: What 0% and 100% Share of Voice Really Mean
A 0% AI share of voice is not a diagnosis of a broken catalog. A 100% share is not proof that your brand owns the category. Here is how to read the report and pick one fix.
Google Says AI Search Is Still SEO. What That Leaves Out for Product Pages
Google's AI search guide says optimizing for AI Overviews and AI Mode is still SEO. That is right for Google's index and incomplete for the product data ChatGPT and Merchant Center read. What to keep, what to add, and who should own it.
Alexa for Shopping Replaced Rufus. Does Your Amazon Work Show Up in ChatGPT?
Alexa for Shopping reads Amazon's product graph. ChatGPT and Google AI Mode read your site and your feeds. One program does not cover both, and most brands only measure the first.
Does Your Store Show Up in AI Shopping Answers? Check These Five Areas
A five area check for ecommerce leads who are not sure their products show up when shoppers ask ChatGPT or Google AI Mode what to buy: crawler access, product data, checkout and policy data, trust signals and freshness.
AI Traffic Is a Sliver of Your Sessions. Here Is Why It Still Matters
AI referrals are a small share of sessions, but Adobe's data shows they convert better and browse longer, with every figure dated. What the numbers say, how to separate AI traffic from Google Shopping in GA4 and Shopify, and what before and after looks like.
Shopify Products Not Showing in ChatGPT? Check Eligibility Before Rewriting
Your Shopify store is connected to ChatGPT but a product never shows up. Check channel eligibility, Shopify Catalog requirements, product facts and crawler settings before rewriting the catalog.
Your Google Shopping Feed Decides Whether ChatGPT Shows Your Products
One feed, two surfaces. A Peec AI study found 83 percent of ChatGPT product results matched Google Shopping organic listings. Here is what to fix in the feed you already run, and which Merchant Center fields AI surfaces read.
Can AI Shopping Assistants Read Your Product Pages? A Checklist
A product page checklist for ecommerce leads who want to know what AI shopping assistants can actually read before they spend on AI visibility. Structured data, content depth, feed distribution and crawler access, with sources.
Visa, Mastercard and Amex Built Rails for AI Agents. What Changes for You?
What Visa, Mastercard and Amex launched for AI agent payments in spring 2026, what your processor and platform handle for you, and the part that stays with your team: being the product the assistant recommends.
Why You Show Up in ChatGPT but Not Google AI Mode
Google AI Mode answers shopping questions from Merchant Center data, which is why a brand can appear in ChatGPT and be missing from AI Mode. Here is what your product data needs so you appear, stay eligible and show the right price and stock.
AI Shopping Agents Picked the Pricier Jacket. Its Product Data Was Cleaner
AI shopping agents chose the more expensive product every time in an O'Reilly experiment because its data was structured and the cheaper rival's was marketing copy. What that means for your product pages and feed, and where a lean team should start.
We Asked AI Assistants for the Best Sneakers. Here Is Why Nike Kept Showing Up
We asked ChatGPT, Google AI and Perplexity 75 unbranded sneaker questions in March 2026. Nike appeared in every one. What its product data got right and where even Nike has gaps.
How ChatGPT Shopping Picks Products and Then Picks Merchants
ChatGPT separates product selection from merchant ranking. What OpenAI says drives each decision, what to keep current in your product and offer data, and how to measure each step separately.
AI Traffic Is One Percent of Sessions. Why the Click Count Undersells It.
Semrush found 92 to 94 percent of Google AI Mode searches end without a click. The influence on what shoppers buy still happens. Here is how to judge it when your analytics show almost nothing, and how to tell whether you are in the answer.
Your Brand Shows Up in AI for Its Name. Why It Vanishes for Everything Else
Branded prompts find you. Category prompts like 'best running shoes for flat feet under $150' are where purchase intent lives and where most product information falls short. Here is what closes the gap.
UCP vs ACP: What the Two Agentic Commerce Protocols Mean for an Ecommerce Team
A neutral reference on Google's Universal Commerce Protocol and the Stripe and OpenAI Agentic Commerce Protocol: what each is, who runs it, and why for most ecommerce teams the work is product information and feed eligibility, not protocol implementation.
AI Visibility vs Ecommerce SEO: What Changes When You Already Have an Agency
You already have an SEO agency and Semrush. Here is what AI visibility shares with ecommerce SEO, what it adds, what to measure, and how to decide what to fix first.