Paz for health and supplement brands
Supplement shoppers ask what is in a product, how much to take and whether it suits a diet or a goal. Paz handles the product-information work behind product-page SEO, AI visibility, content and feeds for health and supplement brands. Our experts agree the priority products with you, complete the attributes pages and feeds are missing and keep listings eligible as policies change.
What you get: Supplement facts, dose, certifications and dietary attributes complete on priority products, listings that stay eligible in Google Shopping under its policies for healthcare-related products, and your products in the answers shoppers get when they ask what to take.
What gets in the way
The product-information problems we see most often in health and supplements catalogs.
Supplement facts off the page
Shoppers ask how much magnesium is in a serving or whether a protein is third-party tested. When the facts panel is only an image, search and AI answers cannot read it.
Policy disapprovals in Merchant Center
Supplements fall under Google’s Shopping policies for healthcare-related products. A claim in a title, missing ingredient data or a restricted ingredient leaves products disapproved, and the disapproval rarely names the exact field.
Dietary and certification attributes
Vegan, gluten free, NSF certified or third-party tested are the filters shoppers apply. Attributes buried in description text stay out of the feed until they become structured fields.
Subscriptions, sizes and bundles
Thirty-day and ninety-day sizes, subscription SKUs and bundles share names. Missing size, unit pricing and bundle attributes make them compete with each other or fail channel checks.
The work on one product
From a signal on one product to the next check, the way it runs on every priority product in your catalog.
The signal
A priority magnesium range is disapproved in Merchant Center for policy reasons, and the same products are missing from AI answers to “magnesium glycinate for sleep without additives”.
What Paz reads
Paz reads the Merchant Center issue, the product records, the approved claims document and the tracked question together. The titles carry a sleep claim your regulatory review has not cleared, the facts panel is an image and the form, dose and additive-free details sit in your PIM.
What our experts ship
Our experts rewrite the titles and descriptions in cleared wording, add the structured supplement facts, form, dose and certifications to the product pages and feed, and complete the size and unit pricing fields.
What we check next
Merchant Center status is verified after the next sync and re-review, the question is checked again across ChatGPT, Google AI Mode and Perplexity, and clicks on the range are compared with the baseline.
What's included
The work a Paz expert carries for you, month after month.
Priority products agreed
Hero products, subscriptions and margins decide what gets attention first.
Supplement facts completed
Ingredients, amounts, form, dose and certifications filled from your PIM and label files.
Policy issues cleared
Merchant Center disapprovals traced to the title, claim or field and corrected at the source.
Descriptions in cleared wording
Written from your approved claims and brand voice, with sizes and subscriptions made distinct.
Shopping questions tracked
Ingredient, form, diet and goal questions checked across the major AI platforms.
Range reviewed
Appearances, disapprovals and clicks reported against the baseline, next round planned.
How it runs
Start with your priorities
Collections, margins, seasons, buyer personas and the questions that matter. One Paz expert is your point of contact.
Paz reads your systems
Catalog, Merchant Center, analytics and search data read together, against those priorities.
Our experts ship
Within your approved guidelines. Anything that needs your attention comes to you first.
We measure and go again
Every change is tracked against the baseline, and what happened shapes the next round.
Frequently asked questions
How does Paz handle health claims?
We write from the claims your team has already cleared and keep that wording on pages, feeds and ad copy. Anything a source cannot support comes back to you as a question.
Can Paz fix Merchant Center policy disapprovals?
We trace each data-related disapproval to the field, title or claim behind it, correct it at the source and verify the status after re-review. Issues that need an account or policy decision come to you with the fix spelled out.
Which supplement questions do you track?
Questions built from your buyer personas and products, such as ingredient, form, diet and goal. We report which products appear, which competitors appear instead and what changed after each round.
Put Paz to work for your store.
Tell us where you need help with SEO, AI visibility, product content or feeds. We’ll discuss your priorities and recommend where to start.
Services: Ecommerce SEO · AI visibility · Product content · Product feeds