Store content
Answer the questions shoppers ask before they buy. Paz finds the questions with real search demand that nothing on your store answers yet. Our experts write the guide, comparison or buying guide in your brand's voice from your products and sources, with your own photos, and publish it to your store.
What you get: Pages and articles that answer buyer questions, written as your brand, so shoppers find them in search and AI assistants have a page to cite.
What's included
The work a Paz expert carries for you on this service, month after month.
Questions found weekly
Shopper questions sized by search demand and your Search Console, checked against every page and article your store already has.
The right piece for each question
Guides, how-tos, comparisons, buying guides, FAQs, inspiration and news explainers.
Written as your brand
Researched from primary sources, written in your voice, linked to the products and collections it leads to.
Your own photos
Featured and section images from your product and brand photography.
Published to your store
Pages and articles go live on your store within your approved guidelines, with the store's look.
Refreshed when it ages
Existing pages that answer a question only in part are updated to bring the answer together.
How it runs
Start with your priorities
Collections, margins, seasons, buyer personas and the questions that matter. One Paz expert is your point of contact.
Paz reads your systems
Catalog, store pages, Merchant Center, reviews, analytics and search data read together, against those priorities.
Our experts ship
Within your approved guidelines. Anything that needs your attention comes to you first.
We measure and go again
Every change is tracked against the baseline, listed with whether it worked, and what happened shapes the next round.
Put Paz to work for your store.
Tell us where you need help with SEO, AI visibility, product content or feeds. We’ll discuss your priorities and recommend where to start.
Other services: Ecommerce SEO · AI visibility