Paz for beauty and skincare brands
Shoppers choosing skincare and makeup ask about ingredients, skin type, shade and what a product pairs with. Paz handles the product-information work behind product-page SEO, AI visibility, content and feeds for beauty brands. Our experts agree the priority lines with you, complete what the pages and feeds are missing and track what happens next.
What you get: Ingredient lists, shade ranges, skin-type suitability and sizes complete on priority products, shades that stay eligible in Google Shopping, and your products in the answers shoppers get when they ask which serum or foundation suits them.
What gets in the way
The product-information problems we see most often in beauty catalogs.
Ingredient and suitability questions
Shoppers ask whether a moisturizer is fragrance free, suits sensitive skin or contains retinol. When the full ingredient list and suitability notes live only on the packaging, search and AI answers miss them.
Shade ranges in the feed
Foundations and lipsticks with dozens of shades need color, item_group_id and image links on every variant. Gaps leave part of a range disapproved or shown with the wrong swatch.
Sizes, refills and bundles
Travel sizes, refills and gift sets share names with the full-size product. Missing size, unit pricing or bundle attributes make them compete with each other or fail channel checks.
Claims that need a source
Descriptions written by agencies drift from the approved claims. Pages, feeds and ad copy need the wording your regulatory review has already cleared.
The work on one product
From a signal on one product to the next check, the way it runs on every priority product in your catalog.
The signal
A hero serum stays out of AI answers to “vitamin C serum for sensitive skin under $60”. The answers name two competitors and a drugstore brand instead.
What Paz reads
Paz reads the product record, the feed, the approved claims document and the tracked question together. The page lists the price and a short benefit line, and the ingredient list, concentration and the sensitive-skin claim sit in your PIM and nowhere public.
What our experts ship
Our experts add the full ingredient list, the vitamin C percentage, the fragrance-free and sensitive-skin wording from your cleared claims and a short Q&A to the product page, and complete the size and item group fields in the feed.
What we check next
The question is checked again across ChatGPT, Google AI Mode and Perplexity, the serum’s Merchant Center status is verified after the next sync and clicks on the page are compared with the baseline.
What's included
The work a Paz expert carries for you, month after month.
Priority lines agreed
Hero products, launches and margins decide what gets attention first.
Ingredients and suitability completed
Full ingredient lists, skin-type notes and concentrations from your PIM and claims library.
Shades kept eligible
Color, variant and image fields corrected so whole shade ranges stay in Google Shopping.
Descriptions in cleared wording
Written from your approved claims and brand voice, with sizes and refills made distinct.
Shopping questions tracked
Skin concern, ingredient and budget questions checked across the major AI platforms.
Launch reviewed
Appearances, disapprovals and clicks reported against the baseline, next round planned.
How it runs
Start with your priorities
Collections, margins, seasons, buyer personas and the questions that matter. One Paz expert is your point of contact.
Paz reads your systems
Catalog, Merchant Center, analytics and search data read together, against those priorities.
Our experts ship
Within your approved guidelines. Anything that needs your attention comes to you first.
We measure and go again
Every change is tracked against the baseline, and what happened shapes the next round.
Frequently asked questions
How does Paz handle regulated claims?
We write from the claims your team has already cleared and keep that wording on pages, feeds and ad copy. Anything beyond what a source supports comes back to you as a question.
Can Paz manage shade ranges across channels?
Yes. Each shade needs its own color, image and variant grouping in the feed. We complete those fields from your catalog and verify the range after the next sync.
Which beauty questions do you track?
Questions built from your buyer personas, such as skin concern, ingredient, finish and budget. We report which products appear, which competitors appear instead and what changed after each round.
Put Paz to work for your store.
Tell us where you need help with SEO, AI visibility, product content or feeds. We’ll discuss your priorities and recommend where to start.
Services: Ecommerce SEO · AI visibility · Product content · Product feeds