Multi-Channel AI Commerce

Multi-channel AI commerce is the strategy and infrastructure for selling products through multiple AI shopping agents simultaneously. Just as traditional multi-channel ecommerce means selling on Amazon, your own website, and social platforms, AI multi-channel commerce means being present on ChatGPT, Perplexity, Google AI Mode, Microsoft Copilot, and future AI shopping platforms.

The challenge is that each AI platform has its own:

• Protocol: ChatGPT uses ACP, Google uses UCP, Perplexity uses its Merchant Program with PayPal
• Data format: Each platform's product feed specification differs in required fields, character limits, and optimization best practices
• Checkout mechanism: Stripe (ACP), PayPal/Venmo (Perplexity), Google Pay, saved cards
• Merchant onboarding: Separate enrollment and compliance requirements for each

Managing these integrations independently is complex and expensive. Multi-channel AI commerce infrastructure -- like Paz.ai -- solves this by providing a single catalog connection that distributes optimized feeds to every AI shopping platform.

No single AI shopping platform dominates all consumer segments or use cases:

ChatGPT dominates in conversational shopping -- quick, impulse-driven purchases and personal shopper-style interactions. 800 million weekly active users represent the largest audience.

Perplexity leads in research-driven shopping -- consumers who want detailed comparisons with cited sources before making a considered purchase. 30 million+ active users with high purchase intent.

Google AI Mode integrates into the world's dominant search engine -- capturing consumers at the moment of search intent, with the advantage of Google's massive product index.

Microsoft Copilot reaches enterprise users through Microsoft 365 integration, with unique potential for B2B purchasing workflows.

A retailer present on only ChatGPT misses high-intent researchers on Perplexity and the massive search audience on Google AI Mode. Multi-channel presence maximizes the total addressable market for AI-powered sales.

Building and maintaining individual integrations for each AI shopping platform is a meaningful engineering investment:

Protocol implementation. ACP compliance alone requires understanding Stripe's agentic commerce suite, implementing the checkout flow, and handling order management. Adding UCP for Google and PayPal for Perplexity triples the work.

Feed optimization. Each platform's feed optimization requirements are different. The product description style that works best for ChatGPT (conversational, feature-focused) may differ from what works for Perplexity (comparison-friendly, specification-rich) or Google AI Mode (attribute-complete, Schema.org aligned).

Ongoing maintenance. AI shopping platforms iterate rapidly. OpenAI updates ACP. Google evolves UCP. Perplexity adds new Merchant Program features. Each change may require updates to your integration.

This is why multi-channel AI commerce infrastructure exists. Platforms like Paz.ai absorb the complexity of multiple integrations, protocol compliance, and feed optimization -- letting retailers focus on their products while ensuring AI-powered availability across every channel.