Product Feed Management

Product feed management is the work of formatting, keeping current and distributing structured product data to every channel where shoppers find and buy products, from Google Shopping and Amazon to ChatGPT and Perplexity.

A product feed is a structured file (XML, CSV or JSON) containing your catalog: titles, descriptions, prices, images, availability, variants and attributes. Feed management means transforming your raw catalog into the format each channel requires, keeping it in sync as products change, and fixing what each channel rejects.

The channel list keeps growing. Marketplaces, social commerce and now AI shopping assistants each have their own specification, which is why feed work tends to expand rather than shrink.

In a browsing store, a shopper can find a product despite incomplete data. In agentic commerce, an AI assistant recommends from structured data alone. A feed with missing attributes, stale prices or vague descriptions means products are skipped.

Each platform has its own requirements. OpenAI publishes a product feed specification for ChatGPT. Google Merchant Center has its own, and Google's UCP adds more. Keeping several feeds correct, current and complete at the same time is the real job.

The most common failure is not the format. It is the data behind it: a feed cannot carry an attribute the catalog does not have. Feed management and product data enrichment end up being the same work from two sides.

• Transformation: mapping catalog fields to each channel's format, aligning category taxonomies, handling variants.
• Optimization: improving titles, descriptions and attributes for each channel. AI assistants weight different fields than Google Shopping does.
• Syndication: sending updated feeds to each channel at the frequency it needs, hourly for some, daily for others.
• Monitoring: watching feed health, error rates, disapprovals and how much of the catalog is actually eligible.
• Fixing issues: resolving the data problems that get products rejected or suppressed, ideally at the source so they stay fixed.

Paz handles feed work for ecommerce teams as part of keeping the catalog in shape. A Paz expert reviews Merchant Center and other feed issues, traces each one to the product data behind it, corrects supported store or Merchant Center fields and hands PIM source corrections to your PIM owner, and follows up on what remains with the platform. Our experts publish within agreed guidelines and bring exceptions to you, and you can see what became eligible.

See how the product feeds service works.