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Sell Your Products Through ChatGPT

ChatGPT processes 50 million shopping queries daily with 800 million weekly active users. Connect your product catalog to ChatGPT Shopping and Instant Checkout through a single integration.

Why ChatGPT Is a Critical Sales Channel

ChatGPT has become one of the largest product discovery platforms in the world, with AI-referred visitors converting 38% better than traditional search visitors.

The shift from search to AI-assisted shopping is accelerating. AI-driven traffic to retail sites surged 805% year-over-year during Black Friday 2025 (Adobe Analytics). Retailers with AI agent integration saw roughly 7x better sales growth during Cyber Week 2025 than those without (Salesforce data).

Unlike Google, where consumers see a list of links, ChatGPT recommends specific products with explanations. The AI acts as a personal shopper -- and the products it recommends get purchased at significantly higher rates. Adobe Analytics reported that AI-referred visitors show a 38% higher purchase completion rate compared to traditional search visitors (Adobe, Black Friday 2025).

How ChatGPT Shopping Works

ChatGPT Shopping operates at two levels: product search for discovery and Instant Checkout for in-conversation purchases powered by the Agentic Commerce Protocol (ACP).

Product Search

When consumers ask ChatGPT for product recommendations, it searches its product index and returns visual product cards with images, prices, ratings, and links to merchant websites. This basic product search does not require ACP integration -- products just need to be in ChatGPT's index.

Instant Checkout

For ACP-enabled merchants, ChatGPT displays a "Buy" button. Consumers can complete the entire purchase inside the chat -- selecting variants, confirming payment (via stored credentials through Stripe), and receiving order confirmation without ever leaving ChatGPT.

The feature evolved from early shopping integrations in late 2025, with a 4% transaction fee introduced in January 2026 and expansion to all U.S. users in February 2026. Learn more about Instant Checkout.

What You Need to Integrate

Integration requires a compliant product feed, ACP protocol support (via Stripe), and optimized product data for AI comprehension.

ComponentWhat It DoesHow Paz.ai Helps
Product FeedStructured catalog data in OpenAI's commerce feed formatAutomated feed generation from your existing catalog
ACP ComplianceProtocol support for checkout flowsBuilt-in ACP compliance through Stripe integration
Data EnrichmentNatural language descriptions, complete attributesAI-powered catalog enrichment
Real-Time DataLive inventory and pricing via MCPMCP server integration for real-time catalog access
MonitoringTrack how products appear in ChatGPTMonitor product tracks AI visibility across channels

Who Is Already Selling Through ChatGPT

Etsy, over 1 million Shopify merchants, and dozens of major brands are live on ChatGPT Instant Checkout.

  • Etsy -- All sellers, first major marketplace with full ACP integration
  • 1M+ Shopify merchants -- Auto-enrolled through Shopify's ACP integration
  • SKIMS, Glossier, Spanx, Vuori -- DTC fashion and beauty
  • URBN (Anthropologie, Free People, Urban Outfitters) -- Via Stripe Agentic Commerce Suite
  • Coach, Kate Spade, Revolve, Ashley Furniture -- Via Stripe Agentic Commerce Suite
  • Walmart, Target -- Announced partnerships, rollout in progress

Beyond ChatGPT: Multi-Channel AI Commerce

ChatGPT is one of several AI shopping channels. Google AI Mode, Perplexity, and others each require different protocol support.

While ChatGPT (via ACP) is the highest-traffic AI shopping channel today, it is not the only one. Google AI Mode uses UCP. Perplexity has PayPal-powered checkout. Microsoft Copilot supports ACP.

Managing integrations across all these channels individually is complex. Paz.ai provides a single integration point -- connect your catalog once, and distribute to every AI shopping channel with protocol-compliant feeds optimized for each platform. Learn more about agentic commerce.

Frequently Asked Questions

How do I get my products into ChatGPT Shopping?+
You need a product catalog formatted to OpenAI's commerce feed specification and ACP integration for Instant Checkout. Shopify merchants are auto-enrolled. Other platforms can integrate through Stripe's Agentic Commerce Suite or infrastructure providers like Paz.ai.
What does ChatGPT Instant Checkout cost merchants?+
OpenAI charges a 4% transaction fee on completed Instant Checkout purchases, introduced January 2026. Standard Stripe payment processing fees also apply. There is no listing fee -- product search visibility is free.
Does paying the 4% fee improve my product rankings in ChatGPT?+
No. OpenAI states that "Instant Checkout items are not preferred in product results." Product recommendations are based on relevance to the user's query, not Instant Checkout enrollment status.
Which ecommerce platforms are supported?+
Shopify merchants are auto-enrolled via Shopify's ACP integration. Magento, Salesforce Commerce Cloud, BigCommerce, and custom platforms can integrate through Stripe or infrastructure platforms like Paz.ai that handle protocol compliance.
How long does integration take?+
Shopify merchants are already enrolled. For other platforms, direct Stripe ACP integration typically takes 2-4 weeks of engineering. Through Paz.ai, catalog ingestion and feed generation can be completed in as little as 2 weeks.
Can I sell internationally through ChatGPT?+
ChatGPT product search is available globally. Instant Checkout is currently available to U.S. users, with international expansion timelines not yet announced by OpenAI.

Start Selling Through ChatGPT

Connect your catalog to ChatGPT Shopping and Instant Checkout. One integration, every AI shopping channel.

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