Integration

Sell Your Products Through ChatGPT

ChatGPT processes 50 million shopping queries daily with 900 million weekly active users. Connect your product catalog to ChatGPT Shopping through a single integration and get your products recommended to millions of shoppers.

Why ChatGPT Is a Critical Sales Channel

ChatGPT has become one of the largest product discovery platforms in the world, with AI-referred visitors converting 38% better than traditional search visitors.

The shift from search to AI-assisted shopping is accelerating. AI-driven traffic to retail sites surged 805% year-over-year during Black Friday 2025 (Adobe Analytics). Retailers with AI agent integration saw roughly 7x better sales growth during Cyber Week 2025 than those without (Salesforce data).

Unlike Google, where consumers see a list of links, ChatGPT recommends specific products with explanations. The AI acts as a personal shopper — and the products it recommends get purchased at significantly higher rates. Adobe Analytics reported that AI-referred visitors show a 38% higher purchase completion rate compared to traditional search visitors (Adobe, Black Friday 2025).

How ChatGPT Shopping Works

ChatGPT Shopping recommends products to users and directs them to merchant websites to complete purchases, powered by the Agentic Commerce Protocol (ACP).

Product Discovery

When consumers ask ChatGPT for product recommendations, it searches its product index and returns visual product cards with images, prices, ratings, and links to merchant websites. Products need rich, structured data to appear in recommendations.

Merchant Redirect

When a user decides to purchase, ChatGPT directs them to the merchant's website to complete the transaction. The merchant keeps the full customer relationship, including login, loyalty programs, and customer data. OpenAI originally launched an in-chat checkout feature in late 2025, but discontinued it in March 2026 in favor of the current discovery-and-redirect model.

What You Need to Integrate

Integration requires a compliant product feed, ACP protocol support (via Stripe), and optimized product data for AI comprehension.

Component	What It Does	How Paz.ai Helps
Product Feed	Structured catalog data in OpenAI's commerce feed format	Automated feed generation from your existing catalog
ACP Compliance	Protocol support for product feed distribution and AI discovery	Built-in ACP compliance through Stripe integration
Data Enrichment	Natural language descriptions, complete attributes	AI-powered catalog enrichment
Real-Time Data	Live inventory and pricing via MCP	MCP server integration for real-time catalog access
Monitoring	Track how products appear in ChatGPT	Monitor product tracks AI visibility across channels

Who Is Already Selling Through ChatGPT

Etsy, over 1 million Shopify merchants, and dozens of major brands are live on ChatGPT Shopping.

Etsy — All sellers, first major marketplace with full ACP integration
1M+ Shopify merchants— Auto-enrolled through Shopify's ACP integration
SKIMS, Glossier, Spanx, Vuori — DTC fashion and beauty
URBN (Anthropologie, Free People, Urban Outfitters) — Via Stripe Agentic Commerce Suite
Coach, Kate Spade, Revolve, Ashley Furniture — Via Stripe Agentic Commerce Suite
Walmart, Target — Announced partnerships, rollout in progress

Beyond ChatGPT: Multi-Channel AI Commerce

ChatGPT is one of several AI shopping channels. Google AI Mode, Perplexity, and others each require different protocol support.

While ChatGPT (via ACP) is the highest-traffic AI shopping channel today, it is not the only one. Google AI Mode uses UCP. Perplexity has PayPal-powered checkout. Microsoft Copilot supports ACP.

Managing integrations across all these channels individually is complex. Paz.ai provides a single integration point — connect your catalog once, and distribute to every AI shopping channel with protocol-compliant feeds optimized for each platform. Learn more about agentic commerce.

Frequently Asked Questions

How do I get my products into ChatGPT Shopping?+

You need a product catalog formatted to OpenAI's commerce feed specification. Shopify merchants are auto-enrolled. Other platforms can integrate through Stripe's Agentic Commerce Suite or infrastructure providers like Paz.ai.

What does ChatGPT Shopping cost merchants?+

Product discovery and visibility in ChatGPT Shopping is free. There is no listing fee or transaction fee for appearing in product recommendations. Standard payment processing fees apply when customers purchase on your site after clicking through from ChatGPT.

How does ChatGPT decide which products to recommend?+

Product recommendations are based on relevance to the user's query, product data quality, and structured attributes. There is no pay-to-play mechanism. Richer, more complete product data improves your chances of being recommended.

Which ecommerce platforms are supported?+

Shopify merchants are auto-enrolled via Shopify's ACP integration. Magento, Salesforce Commerce Cloud, BigCommerce, and custom platforms can integrate through Stripe or infrastructure platforms like Paz.ai that handle protocol compliance.

How long does integration take?+

Shopify merchants are already enrolled. For other platforms, direct Stripe ACP integration typically takes 2-4 weeks of engineering. Through Paz.ai, catalog ingestion and feed generation can be completed in as little as 2 weeks.

Can I sell internationally through ChatGPT?+

ChatGPT product search and recommendations are available globally. When users click through to your site, standard international shipping and checkout apply based on your own store configuration.

Get Your Products Into ChatGPT

Connect your catalog to ChatGPT Shopping. One integration, every AI shopping channel.

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