Back to all posts
Topic
Measurement
2 articles
Should Ecommerce Teams Invest in Visual Search? Start With Search Console's New Multimodal View
Google's new web multimodal reporting gives ecommerce teams a way to investigate image-assisted discovery. Use it to choose a small product-content review, not to assume a new source of sales.
Sep 28, 2026
3 min read
Read article
How to Measure AI Referral Traffic in GA4 and Shopify
GA4 finally gave AI traffic its own row. On May 13, 2026, Google added a native "AI Assistant" channel that classifies visits from ChatGPT, Gemini, and Claude with zero setup. That sounds like the measurement problem is solved. It isn't. The new channel counts the floor of your AI traffic, not the ceiling, and it leaves your biggest AI source hiding in plain sight. TL;DR: GA4's native "AI Assistant" channel (live May 13, 2026) auto-classifies ChatGPT, Gemini, and Claude referrals, but 2
Jul 2, 2026
6 min read
Read article