Measurement
14 articles
Most Shops Got No Orders From ChatGPT Ads. Is It the Channel or Your Setup?
A study of 1,898 shops found paid ChatGPT visits earned $0.89 against $2.45 for paid search, and 84 percent of advertisers buying both channels saw no ChatGPT order. Unpaid ChatGPT referrals earned the most of any channel. How to benchmark your test and where to put the product work.
Google Now Answers Most 'Best X' Searches Itself. Is Your Brand in the Answer?
Semrush found AI Overviews on 88 percent of tracked commercial searches, 96 percent for best X for Y. A four step audit to see whether your brand is named and which pages Google cites.
ChatGPT Will Rewrite Your Ads From October 29. Keep It On or Opt Out?
From October 29, ChatGPT Ads rewrites headlines, translates copy and changes landing pages by default, with no review of each version. Why the real question is whether your pages can be read out of context, and five checks before the switch.
ChatGPT Ads Conversion Warnings: What to Check Before Raising Spend
OpenAI's new Conversions overview surfaces event quality warnings. Before changing your ChatGPT Ads budget, check the purchase signal and the products serving.
Google's Universal Cart Is Live. Are Your Offers Ready to Revisit?
Google's Universal Cart lets U.S. shoppers save items and return for price or stock changes. Check priority offers across your source, storefront and feed before holiday promotions.
Google's Image Warning Changed. Which Photos Should You Fix First?
Google says low image quality no longer stops a product from showing in ads and free listings. Separate that warning from image-size and other eligibility issues before assigning work.
Bing's New AI Topics Report: Which Buyer Question Should You Fix?
Bing's Topics Portfolio shows citation themes and missed grounding queries. Here is how an ecommerce team can choose one real product question to investigate without mistaking citations for sales.
ChatGPT Ads Now Has Real Measurement. How to Run a First Test You Can Judge
OpenAI added a visual ad format, a Conversions API and named attribution partners to ChatGPT Ads. What the update does and does not say, and the four steps a DTC team should take before spending on a first test.
Should Ecommerce Teams Invest in Visual Search? Start With Search Console
Google's web multimodal reporting shows ecommerce teams where image-assisted discovery already touches their product pages. Use it to scope a small product content review, not to assume a new source of sales.
How to Measure AI Referral Traffic in GA4 and Shopify
'I don't even know if we show up' starts with measurement. GA4's AI Assistant channel undercounts, Google AI Mode hides inside Organic Search, and Shopify will never match. Here is the setup a lean team can run, including the Google Shopping split.