ChatGPT
9 articles
ChatGPT Will Rewrite Your Ads From October 29. Keep It On or Opt Out?
From October 29, ChatGPT Ads rewrites headlines, translates copy and changes landing pages by default, with no review of each version. Why the real question is whether your pages can be read out of context, and five checks before the switch.
ChatGPT Ads Conversion Warnings: What to Check Before Raising Spend
OpenAI's new Conversions overview surfaces event quality warnings. Before changing your ChatGPT Ads budget, check the purchase signal and the products serving.
ChatGPT Ads Now Has Real Measurement. How to Run a First Test You Can Judge
OpenAI added a visual ad format, a Conversions API and named attribution partners to ChatGPT Ads. What the update does and does not say, and the four steps a DTC team should take before spending on a first test.
Should You Buy ChatGPT Ads Before Your Brand Shows Up in ChatGPT Answers?
Amazon bought ChatGPT ads in June 2026 and opened them to its advertisers in September. For a lean DTC team the better first question is whether ChatGPT recommends you at all when nobody paid for the slot.
L'Oréal Pays OpenAI to Get Found in ChatGPT. What Does Your Beauty Brand Do?
When shoppers ask ChatGPT for the best retinol or a shampoo for fine hair, which brands pull up? L'Oréal is paying for the answer. Here is how a lean beauty team gets there through product information.
One Product Feed Now Runs Both ChatGPT Recommendations and ChatGPT Ads
Your ChatGPT product feed does two jobs: organic recommendations and auto-generated ads. The same missing attributes cost you on both. What to fix before you connect a feed to ChatGPT Ads.
Shopify Products Not Showing in ChatGPT? Check Eligibility Before Rewriting
Your Shopify store is connected to ChatGPT but a product never shows up. Check channel eligibility, Shopify Catalog requirements, product facts and crawler settings before rewriting the catalog.
Your Google Shopping Feed Decides Whether ChatGPT Shows Your Products
One feed, two surfaces. A Peec AI study found 83 percent of ChatGPT product results matched Google Shopping organic listings. Here is what to fix in the feed you already run, and which Merchant Center fields AI surfaces read.
UCP vs ACP: What the Two Agentic Commerce Protocols Mean for an Ecommerce Team
A neutral reference on Google's Universal Commerce Protocol and the Stripe and OpenAI Agentic Commerce Protocol: what each is, who runs it, and why for most ecommerce teams the work is product information and feed eligibility, not protocol implementation.