ChatGPT
2 articles
Salesforce Just Joined Shopify and commercetools in Syndicating to ChatGPT
Salesforce Commerce Cloud confirmed on April 13 that its ChatGPT integration pilot is live, with Crocs and Pacsun among "dozens of retailers" already enrolled. With Salesforce in, all three major enterprise commerce platforms are now publicly syndicating merchant catalogs to ChatGPT for product discovery. Shopify was first. commercetools followed. Salesforce closes the set. If you run on Salesforce Commerce Cloud, the decision you were planning to make next year needs to be on this quarter's
Forrester Confirms the "Organic Era" of AI Shopping. The Ranking Window Is Still Open.
Six months ago, every agentic commerce deck opened with "in-chat checkout is the future." Today, Forrester has confirmed in print that only a handful of merchants ever went live with ChatGPT's Instant Checkout, that it has been pulled back due to "lackluster performance," and that the actual battle is being fought one layer up, at product discovery. If you have been waiting for an analyst firm to validate that discovery matters more than in-chat payments, the validation is here. TL;DR: