Paz.ai Team
Practical perspectives from Paz on product information, shopping discovery and ecommerce performance.
18 articles
Amazon Now Accepts Your Google Feed for Free. Should Your Brand Send It?
Amazon's new Shop Direct Merchant Workspace lets a store that is off Amazon submit its Google product feed and appear in Amazon search and Alexa for Shopping. Amazon may already list you from your pages. The decision, the eligibility rules and the feed fields that fail first.
Most Shops Got No Orders From ChatGPT Ads. Is It the Channel or Your Setup?
A study of 1,898 shops found paid ChatGPT visits earned $0.89 against $2.45 for paid search, and 84 percent of advertisers buying both channels saw no ChatGPT order. Unpaid ChatGPT referrals earned the most of any channel. How to benchmark your test and where to put the product work.
Shopify Now Shows Your Empty Feed Fields. Which Ones Do You Fill First?
Shopify's new channel mapping page shows, per sales channel, where every feed field comes from and what share of products have a value. The order a lean team should fill the gaps for Google Shopping, AI Mode, Meta and ChatGPT before holiday traffic.
Google Will Build Ads From Your Product Photos and Videos. Check the Sources
Performance Max now pulls videos from your site and YouTube channel by default, and from December 4 new campaigns extract landing page images too. Four checks for a lean team before holiday campaigns start.
Shopify Now Schedules Sale Prices. Will Google and ChatGPT Keep Up?
Shopify Rollouts can switch catalog prices on a timer, but Google Shopping and ChatGPT hold their own copy of your catalog. Which rollouts reach the feeds, where the gaps are, and a ten product check for the day.
Google Now Answers Most 'Best X' Searches Itself. Is Your Brand in the Answer?
Semrush found AI Overviews on 88 percent of tracked commercial searches, 96 percent for best X for Y. A four step audit to see whether your brand is named and which pages Google cites.
ChatGPT Will Rewrite Your Ads From October 29. Keep It On or Opt Out?
From October 29, ChatGPT Ads rewrites headlines, translates copy and changes landing pages by default, with no review of each version. Why the real question is whether your pages can be read out of context, and five checks before the switch.
Google Now Pulls Deals Off Your Website Into Ads. Check Your Pages First
Since October 12, Google Ads extracts offers from your landing pages and attaches them to eligible ads by default, while ads expand into AI Mode. Why that is a website problem before it is an ads setting, and three checks to run before Black Friday.
ChatGPT Ads Conversion Warnings: What to Check Before Raising Spend
OpenAI's new Conversions overview surfaces event quality warnings. Before changing your ChatGPT Ads budget, check the purchase signal and the products serving.
Google's Holiday Deal Guide: Which Offers Should You Check First?
Google's category trends can challenge a holiday discount calendar. Use your own stock, margins and demand to choose offers, then verify price, page and feed together.