You already have an SEO suite or an AI visibility tracker. Who does the work?

Most teams we talk to already have one or more of these:

• Prompt tracking. A set of prompts run on a schedule across ChatGPT, Google AI Mode, Perplexity and others, with a record of whether your brand or products appeared.
• Mentions and citation share. How often the answer names you, how often it links to you, and how that compares with the brands that appear for the same prompts.
• Rank and crawl data. Classic SEO suite output: positions, impressions, technical issues, content gaps.
• Platform reports. The Search Console generative AI performance report for impressions in Google's AI features, the Bing Webmaster Tools AI Performance report for pages Copilot cites, and AI performance insights in Google Merchant Center for how your products show up for conversational shopping questions in AI Mode and AI Overviews.

This is useful. It is also a description of the present. Every line in it is a finding, and a finding is the start of a task.

Take a typical finding: for the question "best waterproof hiking boots for wide feet," a competitor appears in ChatGPT and Google AI Mode and you are missing. Reading the answer and your own product information usually points to one of these:

• The wide-fit variants carry no fit attribute in Google Merchant Center or the OpenAI feed, so the assistant has nothing to match on.
• The product page says "all-terrain comfort" and never says waterproof, so the crawled text answers a different question.
• Part of the collection is disapproved in GMC for a price or identifier mismatch, so it is out of the eligible set.
• Nobody has written the answer to "does this run wide" anywhere a shopper or an assistant can read it.

Each of these is catalog, feed or product page work. The tool found it. Someone now has to decide which products matter most, write the attribute or the answer from a source the brand trusts, publish it where it lives, and check that the next feed sync and the next answer picked it up.

• SEO lead or SEO agency. Owns the tool, reads the report, sets content strategy and often writes blog and category copy. Product-level attributes and feeds are usually a separate scope.
• Ecommerce or catalog team. Owns product titles, descriptions, attributes and Q&A in the platform or PIM. Also owns launches, promotions and every other task of the week.
• Feed owner. Owns GMC and the other channel feeds, clears disapprovals, maps fields.
• Developers. Own templates, structured data and page performance.

The gap buyers describe is between the first row and the rest. One head of ecommerce put it plainly: she had access to all of this through her suite and wished she had someone who would just do that for her. The report is read, the list is made, and the catalog work waits behind the launch calendar. That is what makes the question who does the work the real one.

Paz is built for the second half. You keep your SEO suite, your tracker and your agency. Here is what happens with the report:

1. Read together. Paz reads your tool's findings and the Google, Bing and GMC reports next to your catalog, feeds, analytics and search data, against your selling priorities and buyer personas.
2. Prioritize. Our experts pick the gaps that matter: products with margin and stock, questions shoppers actually ask, collections you are pushing this season.
3. Write from your sources. Attributes, titles, descriptions and Q&A are drafted from your catalog, PIM, supplier information and existing pages, in your voice and within your claims guidelines.
4. Ship within the guidelines you approve. Approved field types publish to your storefront, GMC and the OpenAI feed. Anything outside the guidelines, and any source disagreement, comes to you first.
5. Track it. Appearances per assistant and AI-referred traffic are recorded against the baseline, and the next report reflects the changes.

Your tracker keeps reporting. Paz closes the loop between what it reports and what changes in the catalog. See the AI visibility service and the product content service for the deliverables.

In practice the month looks like this. Your tool and the platform reports refresh. Paz turns the misses into a prioritized list of product information fixes and shares it. Our experts ship the fixes within the guidelines you approved at the start and bring the exceptions to you. The following report shows what moved, and the list for the next month starts from there. If your SEO agency is writing content on the same topics, the product-level answers Paz writes give them a consistent source to link to.