Product Data
4 articles
Should You Fix Product Data Before Spending on AI Visibility?
Being mentioned by ChatGPT is only useful if what it says about your product is true. ACI Worldwide found six in ten UK shoppers would abandon an AI assistant after one bad pick. Here is how to decide what to fix first.
Does Your Store Show Up in AI Shopping Answers? Check These Five Areas
A five area check for ecommerce leads who are not sure their products show up when shoppers ask ChatGPT or Google AI Mode what to buy: crawler access, product data, checkout and policy data, trust signals and freshness.
AI Shopping Agents Picked the Pricier Jacket. Its Product Data Was Cleaner
AI shopping agents chose the more expensive product every time in an O'Reilly experiment because its data was structured and the cheaper rival's was marketing copy. What that means for your product pages and feed, and where a lean team should start.
Your Brand Shows Up in AI for Its Name. Why It Vanishes for Everything Else
Branded prompts find you. Category prompts like 'best running shoes for flat feet under $150' are where purchase intent lives and where most product information falls short. Here is what closes the gap.