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Shopify Just Told Merchants to Activate Their "Agentic Storefront." Most Aren't Ready.
Shopify quietly rolled out what might be the most consequential feature in its history: the Agentic Storefront. It connects your product catalog directly to ChatGPT, Google AI Mode, Gemini, and Microsoft Copilot, letting AI agents browse your products, check inventory, and surface recommendations to consumers in real time. The toggle is sitting in every merchant's Shopify Admin right now. Almost nobody has turned it on. Shopify president Harley Finkelstein said at a recent investor conference
OpenAI Just Killed Native Checkout in ChatGPT. The Retailers Who Saw This Coming Are Already Ahead.
OpenAI killed Instant Checkout in ChatGPT this week. The Information broke the story on March 6: purchases are moving out of the chat interface and into merchant apps and websites. An OpenAI spokesperson confirmed it, saying they're "evolving our commerce strategy within ChatGPT to better meet merchants and users where they are." Translation: building a checkout inside a chatbot turned out to be way harder than demoing it on stage. If you've been in ecommerce long enough, this feels famili