AI visibility
33 articles
Bing's New AI Topics Report: Which Buyer Question Should You Fix?
Bing's Topics Portfolio shows citation themes and missed grounding queries. Here is how an ecommerce team can choose one real product question to investigate without mistaking citations for sales.
Shopify Now Shows AI Agents Your Sale Prices. Four Settings to Check First
Since October 9, Shopify Catalog shares compare-at prices with AI shopping agents, with a toggle in the admin. What that changes for ChatGPT, Copilot and Google AI Mode, and the four Catalog settings a DTC team should review before the holiday window.
Nobody Talks About Your Brand Yet. AI Can Still Recommend Your Products
A brand with no press and no reviews can still land on the shortlist when a shopper asks ChatGPT or Google AI Mode for a specific product. What assistants read for product answers, where cold-start brands lose, and three moves that need no mentions.
Adobe Expects AI Traffic to Double This Holiday. Four Checks Before November.
Adobe expects AI-referred traffic to US retail sites to more than double this holiday season. What the number does and does not mean, and the four product-information checks a lean team can finish before November 1.
How to Evaluate AI Catalog Management Software When Your Team Is Three People
Lean ecommerce teams keep asking the same three questions: what is different from our agency, can we do this in ChatGPT ourselves, and how do we prove it worked. Use this checklist to answer them before you sign.
How to Measure AI Referral Traffic in GA4 and Shopify
'I don't even know if we show up' starts with measurement. GA4's AI Assistant channel undercounts, Google AI Mode hides inside Organic Search, and Shopify will never match. Here is the setup a lean team can run, including the Google Shopping split.
Should You Fix Product Data Before Spending on AI Visibility?
Being mentioned by ChatGPT is only useful if what it says about your product is true. ACI Worldwide found six in ten UK shoppers would abandon an AI assistant after one bad pick. Here is how to decide what to fix first.
Query Fan-Out: Why AI Shows Your Product One Time and Not the Next
Why does one query return us and the next not? Query fan-out is the answer. Google splits a shopping question into sub-questions and assembles the answer from pages that cover them. Here is how it works, why engines disagree, and what to fix on the page and in the feed.
Should You Buy ChatGPT Ads Before Your Brand Shows Up in ChatGPT Answers?
Amazon bought ChatGPT ads in June 2026 and opened them to its advertisers in September. For a lean DTC team the better first question is whether ChatGPT recommends you at all when nobody paid for the slot.
L'Oréal Pays OpenAI to Get Found in ChatGPT. What Does Your Beauty Brand Do?
When shoppers ask ChatGPT for the best retinol or a shampoo for fine hair, which brands pull up? L'Oréal is paying for the answer. Here is how a lean beauty team gets there through product information.