Agentic CommerceQuery Fan-Out for Commerce: Why AI Hides Your Products
A shopper asks ChatGPT for "the best sunscreen for sensitive skin." Behind that one sentence, the model quietly fires off ten or twelve smaller questions before it writes a single word back. Your product either answers most of them or it answers almost none. That hidden step decides whether you make the recommendation list.
TL;DR: AI shopping engines use query fan-out to break one shopper question into 8-12 sub-queries, then assemble an answer from whichever pages satisfy those sub-quer