Google AI Mode
3 articles
Google's New Search Agents Watch Shopping 24/7. So Should You.
Google started rolling out "Search agents" in AI Mode this week. The first type, information agents, run in the background around the clock and monitor shopping, finance, and sports data, then ping the user when something changes. For brands, this quietly rewrites the rules: AI visibility is no longer a test you pass once. It is a signal Google now checks every hour of every day. TL;DR: Google's information agents, live for AI Ultra subscribers in June 2026 and reaching AI Pro this summ
Google Just Built Its Own AI Share-of-Voice Tool
TL;DR: Google Marketing Live 2026 shipped "AI Performance Insights" inside Merchant Center, a native dashboard that benchmarks your share of voice against competitors across AI Mode, Gemini, and AI Overviews. Google also rolled out "Conversational Attributes," a new product-data field type built for conversational queries, plus BNPL inside Google Pay for Universal Cart and UCP coverage for hotels and food delivery. The bar for measuring AI visibility on Google just moved from "specialty t
Google Says Product Data Is Infrastructure, Not Just a Feed
Google just said the quiet part out loud. In a 40-minute Ads Decoded briefing, Google VP Courtney Rose revealed that Merchant Center product data now feeds AI Mode, Gemini shopping, virtual try-on, Business Agent, brand profiles, and free listings. One product feed. Six-plus surfaces. And Google is adding "conversational attributes," a new category of product data designed specifically for AI retrieval. If your feed is messy, you're not just missing search results anymore. You're invisible a