Ecommerce
26 articles
Google Will Build Ads From Your Product Photos and Videos. Check the Sources
Performance Max now pulls videos from your site and YouTube channel by default, and from December 4 new campaigns extract landing page images too. Four checks for a lean team before holiday campaigns start.
Shopify Now Schedules Sale Prices. Will Google and ChatGPT Keep Up?
Shopify Rollouts can switch catalog prices on a timer, but Google Shopping and ChatGPT hold their own copy of your catalog. Which rollouts reach the feeds, where the gaps are, and a ten product check for the day.
Google Now Answers Most 'Best X' Searches Itself. Is Your Brand in the Answer?
Semrush found AI Overviews on 88 percent of tracked commercial searches, 96 percent for best X for Y. A four step audit to see whether your brand is named and which pages Google cites.
ChatGPT Will Rewrite Your Ads From October 29. Keep It On or Opt Out?
From October 29, ChatGPT Ads rewrites headlines, translates copy and changes landing pages by default, with no review of each version. Why the real question is whether your pages can be read out of context, and five checks before the switch.
Google Now Pulls Deals Off Your Website Into Ads. Check Your Pages First
Since October 12, Google Ads extracts offers from your landing pages and attaches them to eligible ads by default, while ads expand into AI Mode. Why that is a website problem before it is an ads setting, and three checks to run before Black Friday.
ChatGPT Ads Conversion Warnings: What to Check Before Raising Spend
OpenAI's new Conversions overview surfaces event quality warnings. Before changing your ChatGPT Ads budget, check the purchase signal and the products serving.
Google's Holiday Deal Guide: Which Offers Should You Check First?
Google's category trends can challenge a holiday discount calendar. Use your own stock, margins and demand to choose offers, then verify price, page and feed together.
Google's Universal Cart Is Live. Are Your Offers Ready to Revisit?
Google's Universal Cart lets U.S. shoppers save items and return for price or stock changes. Check priority offers across your source, storefront and feed before holiday promotions.
Google's Image Warning Changed. Which Photos Should You Fix First?
Google says low image quality no longer stops a product from showing in ads and free listings. Separate that warning from image-size and other eligibility issues before assigning work.
Shopify Now Shows AI Agents Your Sale Prices. Four Settings to Check First
Since October 9, Shopify Catalog shares compare-at prices with AI shopping agents, with a toggle in the admin. What that changes for ChatGPT, Copilot and Google AI Mode, and the four Catalog settings a DTC team should review before the holiday window.