UCP

Ulta Beauty Goes Live on UCP. Beauty Was Always the Test.

Ulta Beauty is the first major US retailer outside Google's original launch partners to publicly turn on the Universal Commerce Protocol. The pick is not random. Beauty is the most attribute-dense category in retail, which is why Google picked it, and why merchants who can't keep up on product data are about to find out in public. TL;DR: Ulta Beauty will be shoppable inside Google AI Mode and the Gemini app over the next 30 days, powered by the Universal Commerce Protocol (UCP). It is t