Salesforce
2 articles
Salesforce Just Put $5T on Agentic Commerce. Most Brands Will Miss It.
Salesforce and Publicis Sapient just released a joint thesis pegging the global agentic commerce opportunity at $3 trillion to $5 trillion by 2030. In the same report, they cite an MIT NANDA finding that 95% of generative AI initiatives fail to deliver measurable business impact. Those numbers are not in tension. They are the same story. TL;DR: The biggest dollar figure yet on agentic commerce just dropped from Salesforce and Publicis Sapient: $3-5T by 2030, with a two-to-three year win
Salesforce Just Joined Shopify and commercetools in Syndicating to ChatGPT
Salesforce Commerce Cloud confirmed on April 13 that its ChatGPT integration pilot is live, with Crocs and Pacsun among "dozens of retailers" already enrolled. With Salesforce in, all three major enterprise commerce platforms are now publicly syndicating merchant catalogs to ChatGPT for product discovery. Shopify was first. commercetools followed. Salesforce closes the set. If you run on Salesforce Commerce Cloud, the decision you were planning to make next year needs to be on this quarter's