Agentic CommerceThe Protocol War Is Over. UCP Won. Most Brands Aren't Ready.
On April 24, Amazon, Meta, Microsoft, Salesforce, and Stripe formally joined the Universal Commerce Protocol Tech Council, doubling its membership from five to ten. Five of the biggest names in tech now sit on the body that decides how AI agents discover and rank products across the open web. Every "wait until the protocol shakes out" objection just collapsed.
TL;DR: UCP's Tech Council just doubled in size, adding Amazon, Meta, Microsoft, Salesforce, and Stripe to the founding five (Goo
