Product Discovery
2 articles
ChatGPT Can Buy From Shopify Brands Again. Discovery Decides Who.
OpenAI retired its first checkout feature in March 2026 after thin merchant adoption. This week it came back, rebuilt on Shopify's native agentic stack, and launched with Spanx, Skims, and Glossier. The mechanism changed. The question for your brand did not: when a shopper asks ChatGPT for a product like yours, does your product show up at all? TL;DR: OpenAI relaunched in-chat purchasing for Shopify merchants in June 2026, starting with named direct-to-consumer brands and routing throug
Meta Joins the AI Shopping Race. That Makes Five Platforms Retailers Need to Feed.
Bloomberg reported on March 3 that Meta is testing an AI-powered shopping research tool inside Meta AI. The feature shows product carousels with pricing, brand information, and links to merchant websites. No native checkout - just referral links, similar to how Google Shopping has worked for years. Forrester analyst Sucharita Kodali called it "a copycat move," and she's right. But that doesn't make it irrelevant. Count the major AI shopping surfaces retailers now need to think about: ChatGPT,