Agentic CommerceMicrosoft Just Made UCP Mandatory. ACP Isn't Optional Either.
Microsoft rolled out Universal Commerce Protocol feed support in Merchant Center and Copilot this week, turning what looked like a Google and Shopify side project into a multi-platform standard. Same day, OpenAI shipped a major ChatGPT Shopping upgrade running on the Agentic Commerce Protocol. If you were hoping one protocol would win so you could pick a side, that window closed on April 21.
TL;DR: Microsoft adopted UCP in Merchant Center and wired Shopify Catalog into Copilot this week