Catalog Readiness

Bain Just Made AI Referral Traffic a 25% Number. What Yours Looks Like Matters.

Bain & Company put hard, multi-country data behind agentic commerce this week. ChatGPT shopping referrals more than doubled year over year across the US, UK, Germany, and France. Eight percent of US consumers now start their online shopping journey with a generative AI chatbot. And AI accounts for up to 25% of referral traffic at some retailers. "No data yet" just ended. TL;DR: Bain's May 13 brief and its May 18 Retail Times rerun give the agentic commerce category its first tier-1 cons