Beauty Retail
2 articles
L'Oréal Is Paying OpenAI to Get Found in ChatGPT
The world's largest beauty company just told the market what its top priority is. At VivaTech 2026, L'Oréal announced it will work with OpenAI to improve how its products are surfaced in ChatGPT in the United States, starting with Lancôme and Kérastase (AI News, June 22, 2026). When a brand this size pays for AI discovery, every brand below it just lost the excuse to wait. TL;DR: L'Oréal's new OpenAI partnership puts "how do my products surface in ChatGPT" at the center of the world's b
Ulta Beauty Goes Live on UCP. Beauty Was Always the Test.
Ulta Beauty is the first major US retailer outside Google's original launch partners to publicly turn on the Universal Commerce Protocol. The pick is not random. Beauty is the most attribute-dense category in retail, which is why Google picked it, and why merchants who can't keep up on product data are about to find out in public. TL;DR: Ulta Beauty will be shoppable inside Google AI Mode and the Gemini app over the next 30 days, powered by the Universal Commerce Protocol (UCP). It is