Agentic CommerceA Court Is Deciding If Retailers Can Block AI Agents
On June 11, a federal appeals court in Seattle heard the case that sets the ground rules for the entire "an agent shops for you" model. The question on the table: when a retailer does not want an AI shopping agent on its site, can it legally lock the agent out? The judges sounded skeptical of the agent's side. No ruling yet, but the stakes for brands are already clear.
TL;DR: A Ninth Circuit panel heard oral arguments on June 11 in Amazon v. Perplexity, the case deciding whether a retai
