How Nike Wins When You Ask AI for Sneakers
By Carlos Raimundo, VP Product at Paz.ai ~10 min read
A few weeks ago, I was running competitive benchmarks across AI shopping engines for the footwear category. We track how brands appear in ChatGPT, Google AI, and Perplexity, the platforms where a growing number of consumers now ask for product recommendations instead of typing keywords into a search bar.
I was looking at the usual suspects: Nike, Adidas, New Balance, Reebok. One brand's numbers stopped me mid-scroll.
Nike was appearing in
