Agentic CommerceNike Bet Its World Cup on Gemini. Catalogs Are the Bottleneck.
Nike just put a date on the agentic commerce calendar: early June 2026, ahead of the FIFA World Cup kickoff on June 11. When Google's multi-item Universal Cart goes live in the U.S., Nike products will be purchasable from inside the Gemini app and AI Mode on Search. No nike.com session required for the shopper to start the buy.
TL;DR: Nike picked the World Cup as its agentic commerce moment, the first named brand with a date attached to Universal Commerce Protocol checkout. Every brand
