OpenAI

OpenAI Just Killed Native Checkout in ChatGPT. The Retailers Who Saw This Coming Are Already Ahead.

OpenAI killed Instant Checkout in ChatGPT this week. The Information broke the story on March 6: purchases are moving out of the chat interface and into merchant apps and websites. An OpenAI spokesperson confirmed it, saying they're "evolving our commerce strategy within ChatGPT to better meet merchants and users where they are." Translation: building a checkout inside a chatbot turned out to be way harder than demoing it on stage. If you've been in ecommerce long enough, this feels famili