Agentic CommerceSalesforce Just Put $5T on Agentic Commerce. Most Brands Will Miss It.
Salesforce and Publicis Sapient just released a joint thesis pegging the global agentic commerce opportunity at $3 trillion to $5 trillion by 2030. In the same report, they cite an MIT NANDA finding that 95% of generative AI initiatives fail to deliver measurable business impact. Those numbers are not in tension. They are the same story.
TL;DR: The biggest dollar figure yet on agentic commerce just dropped from Salesforce and Publicis Sapient: $3-5T by 2030, with a two-to-three year win
