CPG

Amazon Rufus Now Shops on Its Own. What Sellers Should Do.

Amazon expanded Rufus Scheduled Actions to all U.S. customers this week, letting the assistant restock pet food, queue gift ideas, and execute price-triggered buys with zero prompt from the shopper. Rufus already touched 300 million customers in 2025, and those users were 60% more likely to complete a purchase. The walled garden just got autonomous. TL;DR: Amazon Rufus rolled out Scheduled Actions to all U.S. shoppers in April 2026, turning a chat assistant into a recurring auto-buyer f