Apple Siri

Apple's New Siri Just Became a Shopping Gatekeeper

Apple spent two years promising a smarter Siri. At WWDC 2026 on June 8, it finally shipped one: a conversational, Gemini-powered assistant that handles multi-step tasks and acts across apps. The retail story hidden inside that launch is simple. The most widely held device on earth now has an assistant that can go find things for people, and it will only surface products it can actually read. TL;DR: Apple's redesigned Siri AI, unveiled at WWDC 2026, turns the iPhone into a sixth major AI