Dor
31 articles
How to Evaluate AI Catalog Management Software When Your Team Is Three People
Lean ecommerce teams keep asking the same three questions: what is different from our agency, can we do this in ChatGPT ourselves, and how do we prove it worked. Use this checklist to answer them before you sign.
How to Measure AI Referral Traffic in GA4 and Shopify
'I don't even know if we show up' starts with measurement. GA4's AI Assistant channel undercounts, Google AI Mode hides inside Organic Search, and Shopify will never match. Here is the setup a lean team can run, including the Google Shopping split.
Should You Fix Product Data Before Spending on AI Visibility?
Being mentioned by ChatGPT is only useful if what it says about your product is true. ACI Worldwide found six in ten UK shoppers would abandon an AI assistant after one bad pick. Here is how to decide what to fix first.
Query Fan-Out: Why AI Shows Your Product One Time and Not the Next
Why does one query return us and the next not? Query fan-out is the answer. Google splits a shopping question into sub-questions and assembles the answer from pages that cover them. Here is how it works, why engines disagree, and what to fix on the page and in the feed.
Should You Buy ChatGPT Ads Before Your Brand Shows Up in ChatGPT Answers?
Amazon bought ChatGPT ads in June 2026 and opened them to its advertisers in September. For a lean DTC team the better first question is whether ChatGPT recommends you at all when nobody paid for the slot.
L'Oréal Pays OpenAI to Get Found in ChatGPT. What Does Your Beauty Brand Do?
When shoppers ask ChatGPT for the best retinol or a shampoo for fine hair, which brands pull up? L'Oréal is paying for the answer. Here is how a lean beauty team gets there through product information.
Shopify Shows Your AI Sales. It Does Not Show Who AI Picked Instead of You.
Your Shopify admin now reports AI attributed sales and product data gaps. Use it. Then answer the question it cannot: when a shopper asks for the best X, does the answer name you or the brand next to you?
Your Brand Shows Up in One AI Answer and Not the Next. Spot Checks Miss It.
Buyers tell us the only way they track AI visibility is when they ask for it. Google now re-runs shopping queries on a loop for its users. Here is why visibility drifts between queries and what a repeatable weekly read looks like.
Are Your Product Pages Accessible to AI Search? Audit the Right Controls
An ecommerce access audit should distinguish search crawlers, training controls and user requested fetches. Here is how to check product page access without treating it as a promise of placement.
AI Traffic Is Small. Shopify's Q1 2026 Data Shows Why It Still Matters
AI referrals are still small next to organic search. Shopify's Q1 2026 numbers show why the orders they bring are worth more per visit, and what decides whether you get them.