agentic commerceShopify Just Told Merchants to Activate Their "Agentic Storefront." Most Aren't Ready.
Shopify quietly rolled out what might be the most consequential feature in its history: the Agentic Storefront. It connects your product catalog directly to ChatGPT, Google AI Mode, Gemini, and Microsoft Copilot, letting AI agents browse your products, check inventory, and surface recommendations to consumers in real time. The toggle is sitting in every merchant's Shopify Admin right now.
Almost nobody has turned it on. Shopify president Harley Finkelstein said at a recent investor conference
