# PAZ - AI-Native Commerce Infrastructure

> Paz.ai helps brands and retailers sell directly inside AI assistants like ChatGPT, Google Gemini, Claude, and Perplexity. We connect product catalogs to every AI shopping channel through one integration.

## What Paz.ai Does

Paz.ai is the agentic commerce platform that enables brands to get found, convert, and sell through AI shopping agents. The platform has three core products:

- **Monitor**: Track how AI assistants see and recommend your products. Measure visibility scores, monitor rankings across ChatGPT, Google AI, Perplexity, and Claude. Understand your share of voice in AI search results.
- **Optimize**: Transform basic product data into rich, AI-optimized content. Automatic enrichment from ~5 attributes to 47+ per product. GEO (Generative Engine Optimization) for AI discovery.
- **Publish**: Generate compliant product feeds for OpenAI, Google, and other AI platforms. Launch branded ChatGPT apps with in-chat checkout. Multi-protocol support (ACP, UCP, MCP).

## Educational Content

- [What Is Agentic Commerce?](https://www.paz.ai/agentic-commerce): Complete guide to agentic commerce — how AI agents research, recommend, and buy products for consumers. Covers protocols (ACP, UCP, MCP), market data, and retailer strategies.

## Glossary

- [Agentic Commerce Glossary](https://www.paz.ai/glossary): Index of key agentic commerce terms and protocols
- [Agentic Commerce Protocol (ACP)](https://www.paz.ai/glossary/agentic-commerce-protocol-acp): Open-source checkout protocol by Stripe and OpenAI for AI agent purchases
- [Universal Commerce Protocol (UCP)](https://www.paz.ai/glossary/universal-commerce-protocol-ucp): Google/Shopify open standard covering the full AI commerce journey
- [Model Context Protocol (MCP)](https://www.paz.ai/glossary/model-context-protocol-mcp): Universal standard connecting AI agents to business data systems in real time
- [ChatGPT Shopping](https://www.paz.ai/glossary/chatgpt-shopping): OpenAI's built-in commerce feature for product discovery and purchase inside ChatGPT
- [Generative Engine Optimization (GEO)](https://www.paz.ai/glossary/generative-engine-optimization-geo): Practice of optimizing content for visibility in AI-generated responses

## Integrations

- [ChatGPT Shopping Integration](https://www.paz.ai/integrations/chatgpt): How to sell products through ChatGPT Shopping and Instant Checkout
- [Perplexity Shopping Integration](https://www.paz.ai/integrations/perplexity): How to sell products through Perplexity AI search and Buy with Pro checkout
- [Google AI Mode Shopping Integration](https://www.paz.ai/integrations/google-ai-mode): How to sell products through Google AI Mode with Shopping Graph and UCP

## Additional Glossary Terms

- [Product Feed Management](https://www.paz.ai/glossary/product-feed-management): Creating, optimizing, and distributing structured product data to sales channels
- [Product Data Enrichment](https://www.paz.ai/glossary/product-data-enrichment): Enhancing product catalogs with richer attributes for AI discoverability
- [AI Visibility for Commerce](https://www.paz.ai/glossary/ai-visibility-commerce): Measuring product discoverability across AI shopping agents
- [Instant Checkout (ChatGPT)](https://www.paz.ai/glossary/instant-checkout-chatgpt): ChatGPT's in-conversation purchase feature powered by ACP
- [Product Feed Optimization for AI](https://www.paz.ai/glossary/product-feed-optimization-ai): Structuring product data for AI agent discovery and recommendation
- [Conversational Commerce](https://www.paz.ai/glossary/conversational-commerce): Selling through chat interfaces, from chatbots to AI shopping agents
- [Digital Shelf and AI](https://www.paz.ai/glossary/digital-shelf-ai): How AI agents are expanding the digital shelf beyond traditional channels
- [AI Commerce Protocols](https://www.paz.ai/glossary/ai-commerce-protocols): Overview of ACP, UCP, and MCP working together
- [Zero-Click Buying](https://www.paz.ai/glossary/zero-click-buying): AI agents completing purchases autonomously without consumer website visits
- [llms.txt for Ecommerce](https://www.paz.ai/glossary/llms-txt-ecommerce): Using the llms.txt standard to improve AI comprehension of ecommerce sites
- [AI Shopping Agent](https://www.paz.ai/glossary/ai-shopping-agent): Software that autonomously searches, compares, and purchases products for consumers
- [Perplexity Shopping](https://www.paz.ai/glossary/perplexity-shopping): AI-powered product discovery and purchasing within Perplexity search results
- [Google AI Mode Shopping](https://www.paz.ai/glossary/google-ai-mode-shopping): Product recommendations integrated into Google's AI-generated search results
- [AI Product Recommendations](https://www.paz.ai/glossary/ai-product-recommendations): ML-powered product suggestions across on-site and AI agent channels
- [AI Catalog Management](https://www.paz.ai/glossary/ai-catalog-management): Using AI to automate product data creation, enrichment, and optimization
- [Multi-Channel AI Commerce](https://www.paz.ai/glossary/multi-channel-ai-commerce): Distributing products across ChatGPT, Perplexity, Google AI Mode simultaneously
- [AI Commerce Platform](https://www.paz.ai/glossary/ai-commerce-platform): Infrastructure connecting product catalogs to AI shopping agents
- [Product Feed API](https://www.paz.ai/glossary/product-feed-api): Programmatic interfaces for automated product data exchange with AI channels
- [AI Merchandising](https://www.paz.ai/glossary/ai-merchandising): Using AI to automate product placement, pricing, and presentation
- [Agentic Storefront](https://www.paz.ai/glossary/agentic-storefront): A merchant's presence within AI shopping agents — productized by Shopify Dec 2025
- [Headless Commerce and AI](https://www.paz.ai/glossary/headless-commerce-ai): How decoupled architecture enables AI shopping agent integration
- [AI Checkout](https://www.paz.ai/glossary/ai-checkout): In-conversation purchasing through ACP, PayPal, and UCP protocols
- [Structured Product Data](https://www.paz.ai/glossary/structured-product-data): Machine-readable product information for search engines and AI agents
- [AI Shopping Search](https://www.paz.ai/glossary/ai-shopping-search): Natural language product discovery replacing keyword-based search
- [Commerce AI Integration](https://www.paz.ai/glossary/commerce-ai-integration): Connecting ecommerce platforms to AI shopping agents

## Key Pages

- [Homepage](https://www.paz.ai): Overview of the agentic commerce platform
- [ChatGPT Integration](https://www.paz.ai/chatgpt): Launch a branded ChatGPT shopping app in 2 weeks
- [AI Commerce Platform](https://www.paz.ai/ai-commerce/core): Multi-protocol AI commerce infrastructure
- [AI Visibility Tracking](https://www.paz.ai/ai-commerce/visibility): Monitor product rankings across AI platforms
- [Blog](https://www.paz.ai/blog): Thought leadership on agentic commerce, AI shopping, and retail AI trends

## Blog Posts

- [93% of AI Shopping Searches End Without a Click](https://www.paz.ai/blog/zero-click-ai-shopping): Semrush data shows 92-94% of AI Mode searches produce zero clicks, yet Walmart's AI assistant drives 35% higher order values. Analysis of where revenue flows in the zero-click AI shopping economy.
- [Your Brand Owns Its Name in AI Search. It's Invisible for Everything Else.](https://www.paz.ai/blog/branded-vs-nonbranded-ai-visibility): How branded vs non-branded queries affect AI visibility, and why non-branded is where purchase intent lives.
- [Agentic Commerce Just Left the Building](https://www.paz.ai/blog/agentic-commerce-just-left-the-building-most-brands-arent-ready): Google, OpenAI, and Amazon all launched agentic shopping in a single week. Why most brands aren't ready.
- [Google's UCP Is Live With Wayfair and Etsy](https://www.paz.ai/blog/ucp-technical-guide-retailers): Technical guide to Google's Universal Commerce Protocol for retailers, including endpoints and integration steps.
- [The Week AI Shopping Went Mainstream](https://www.paz.ai/blog/the-week-ai-shopping-went-mainstream): Coverage of the pivotal week when Bloomberg, HBR, Reddit, and Loblaw all moved on AI commerce simultaneously.
- [41% of Consumers Now Use AI for Product Discovery](https://www.paz.ai/blog/consumers-replacing-search-with-ai): PYMNTS research showing consumers replacing traditional search with AI for shopping.
- [Adobe Just Committed to Every Agentic Commerce Protocol](https://www.paz.ai/blog/adobe-agentic-commerce-protocols): Adobe Commerce supports ACP, UCP, and AP2 - first platform to commit to all three.
- [90% of Retailers Are Increasing AI Budgets in 2026](https://www.paz.ai/blog/90-of-retailers-are-increasing-ai-budgets-in-2026-where-the-smart-money-is-going): NVIDIA survey data on where retail AI investment is flowing.
- [74% of Consumers Now Use AI for Shopping](https://www.paz.ai/blog/74-of-consumers-now-use-ai-for-shopping-what-the-latest-data-means-for-your-catalog): Consumer AI adoption data and implications for product catalogs.
- [UCP vs ACP: Which Protocol Should Retailers Choose?](https://www.paz.ai/blog/ucp-vs-acp-which-agentic-commerce-protocol-should-retailers-choose): Detailed comparison of Google's UCP and Stripe/OpenAI's ACP for retail implementation.
- [The Retailer's Guide to Agentic Commerce](https://www.paz.ai/blog/the-retailers-guide-to-agentic-commerce): Comprehensive guide covering strategy, protocols, and implementation roadmap.
- [AI Visibility: The New SEO](https://www.paz.ai/blog/ai-visibility-the-new-seo): Why traditional SEO doesn't work for AI product discovery and what replaces it.
- [Amazon's Buy for Me Controversy](https://www.paz.ai/blog/amazons-buy-for-me-controversy-why-retailers-are-losing-control-of-their-catalogs): How Amazon lists products without permission and what it means for open vs walled-garden commerce.
- [Instacart's ChatGPT Launch: How ACP Powers Grocery Checkout](https://www.paz.ai/blog/instacarts-chatgpt-launch-how-acp-powers-the-first-embedded-grocery-checkout): First grocery checkout inside ChatGPT, 1,800+ retailers, 2 billion products.
- [Visa, Mastercard, PayPal Go All-In on Agentic Commerce](https://www.paz.ai/blog/the-payment-networks-are-all-in-what-visa-mastercard-and-paypals-q4-moves-signal): Payment networks building agentic commerce infrastructure.
- [Etsy's AI Bet: First Marketplace on ChatGPT Checkout](https://www.paz.ai/blog/etsys-million-seller-ai-bet-how-the-craft-marketplace-became-an-instant-checkout-pioneer): How Etsy enabled ChatGPT Instant Checkout for all U.S. sellers.

## Integrations

Paz.ai integrates with: Shopify, Adobe Commerce (Magento), Salesforce Commerce Cloud, Akeneo, Salsify, CSV/API imports.

## Company

- Founded by the team behind OwnID (acquired)
- SOC 2 Type II ready, GDPR compliant
- Based in San Francisco, CA
- Website: https://www.paz.ai
- Demo: https://calendly.com/agentpass-demo

## Blog: What Is Agentic Commerce Optimization (ACO)? The Complete Guide
- URL: https://www.paz.ai/blog/agentic-commerce-optimization-aco-complete-guide
- ACO is the practice of optimizing product data and commerce operations for AI shopping agents. Covers the evolution from SEO to AEO to GEO to ACO, the five areas of ACO (catalog optimization, protocol implementation, AI visibility monitoring, feed management, structured data), and a practical implementation timeline.